Marketing, Public Relations & Fashion

The Marketing, Public Relations & Fashion Career Community is geared towards providing resources and tools to those interested in working within the communications and creative fields.  Learn about professional options, academic requirements, internships, student organizations and other ways to help provide you with a competitive edge upon entering the field.

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Students will gain an ability to interpret digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Tableau, Adobe and Photoshop.

Fashion majors explore how clothes and wearable products are designed, developed, and produced. Fashion majors typically go on to work in the fashion industry as fashion journalists, fashion designers, or clothing merchandisers. Fashion majors also develop a keen business sense. Designing clothes and other fashion accessories requires practical knowledge of material costs, production processes, and related economic factors. You should consider studying fashion if you have passion for fashion, design, and art. You should also be willing to work hard in a competitive environment; the fashion industry is continuously evolving and crowded with lots of ambitious people. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Adobe, Autodesk Design and C-Design Fashion.

Public relations is about influencing, engaging and building a relationship with key stakeholders across various platforms in order to shape and frame the public perception of an organization. PR is the business of persuasion – you are trying to convince your audience to purchase your product, support your position, or recognize your accomplishments. Individuals that work in PR are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Some common job duties for those that work in PR include writing and distributing press releases, writing speeches, writing pitches (less formal that press releases) to be sent to journalists, creating and implementing special events designed for public outreach and media, along with social media promotions and responding to negative opinions online.

My Year in Career

Dear Students, 

Over the past year I had the opportunity to learn and work with Sacred Heart’s Career and Professional Development department. Over that year I was able to learn so much about the professional world and it was the …

By Fernando Pires
Fernando Pires Career Advising & Recruitment Coordinator
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How to Tame Interview Anxiety With 3 Proven Strategies

Before becoming a career coach, I spent my twenties as a professional actor. During that period, hustling between auditions and performances, I suddenly began to suffer from a serious case of anxiety. I didn’t know what caused it, but the …

By Fernando Pires
Fernando Pires Career Advising & Recruitment Coordinator
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Organize And Prioritize Resume Keywords in 2022

I talk to many clients on a daily basis. And one question pops up more often than others, and that is – What keywords do I need to include in my resume in order to get an XY role? What are …

By Fernando Pires
Fernando Pires Career Advising & Recruitment Coordinator
Read more »

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  • Marketing Director Wealth Continuum Group
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  • Account Coordinator Small Girls PR

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Career Outcomes

Over the past three-years, Sacred Heart averages a 99.4% overall placement rate, with a 90% overall response rate. Outcome data for Sacred Heart University is obtained through the Center for Career & Professional Development, in accordance with national standards. We extend our First-Destination survey to students who have received Bachelor’s Degrees in the respective year are surveyed from the time of graduation, to 12-months following graduation. We are currently collecting data for the 2021 & 2022 student cohorts. 

Check out our Class of 2019 First-Destination Infographic here!

Check out our Class of 2020 First-Destination Infographic here!

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First Destination

SHU Pioneers pursue a variety of careers paths after graduation; most recent respondents indicated they are:

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(203) 371-7971
Address

Linda E. McMahon Student Commons
5151 Park Avenue
Fairfield, CT 06825

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