The Center for Career & Professional Development has gone virtual! Same services, same staff – new method of delivery! Check out our upcoming virtual events and/or to schedule an appointment by visiting Handshake. Additional information below!

Marketing, Public Relations & Fashion

The Marketing, Public Relations & Fashion Career Community is geared towards providing resources and tools to those interested in working within the communications and creative fields.  Learn about professional options, academic requirements, internships, student organizations and other ways to help provide you with a competitive edge upon entering the field.

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Students will gain an ability to interpret digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Tableau, Adobe and Photoshop.

Fashion majors explore how clothes and wearable products are designed, developed, and produced. Fashion majors typically go on to work in the fashion industry as fashion journalists, fashion designers, or clothing merchandisers. Fashion majors also develop a keen business sense. Designing clothes and other fashion accessories requires practical knowledge of material costs, production processes, and related economic factors. You should consider studying fashion if you have passion for fashion, design, and art. You should also be willing to work hard in a competitive environment; the fashion industry is continuously evolving and crowded with lots of ambitious people. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Adobe, Autodesk Design and C-Design Fashion.

Public relations is about influencing, engaging and building a relationship with key stakeholders across various platforms in order to shape and frame the public perception of an organization. PR is the business of persuasion – you are trying to convince your audience to purchase your product, support your position, or recognize your accomplishments. Individuals that work in PR are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Some common job duties for those that work in PR include writing and distributing press releases, writing speeches, writing pitches (less formal that press releases) to be sent to journalists, creating and implementing special events designed for public outreach and media, along with social media promotions and responding to negative opinions online.

Event Recap: Coffee & Conversations – How the Pandemic has Shifted our Workplace and Hiring

Blog 43

The Center for Career & Professional Development delivered another event in their Coffee & Conversations series on the evening of March 23rd.  The virtual roundtable discussion focused on How the Pandemic has Shifted our Workplace and Hiring, and the Impact …

By Sheila Lillis
Sheila Lillis Associate Director Sheila Lillis
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7 tips for finding a new job during the coronavirus pandemic

Blog 40

Jobseekers for more than half a decade were used to having all the power in the U.S. labor market. That’s all been flipped upside down in the face of the coronavirus pandemic.

Read more here: https://www.bankrate.com/personal-finance/how-to-find-new-job-after-coronavirus/

By Mike Twerago
Mike Twerago Director of Operations, Data & Recruitment Mike Twerago
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Tips for Graduates Entering the Workforce During COVID-19

Indeed

If you are a new graduate feeling uncertain about your future, you are not alone. New and soon-to-be graduates have experienced significant and unexpected disruptions to their plans due to the spread of COVID-19. However, there are actions you can …

By Mike Twerago
Mike Twerago Director of Operations, Data & Recruitment Mike Twerago
Read more »

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Success Stories

Community Network

  • Marketing Director Wealth Continuum Group
  • Associate Professor/Chair, Department of Communication Studies Sacred Heart University
  • Fashion Internship Coordinator Sacred Heart University
  • Assistant Professor, Marketing Sacred Heart University
  • Human Resources Coordinator Tauck
  • Marketing Internship Coordinator Sacred Heart University

Associated Colleges

Job Market InsightsPowered byEmsi logo

Explore occupations by career categories and pathways and use real time labor market data to power your decision making.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Career Outcomes

Outcome data for Sacred Heart University is obtained through surveying of students who received Bachelor’s Degrees in the respective year. The graduating class includes students from December of the previous year, in addition to May and August of that year (the Class of 2018 would include December 2017, May 2018 & August 2018 Bachelor Degree recipients). The data collection occurs from November of the previous year, until the August one-year after the class year (For the Class of 2018, data collection began in November of 2017 and went until August of 2019). Over the past two-years, Sacred Heart averages a 99.5% overall placement rate, with a 95% overall response rate. 

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

Alumni from across campus the university’s colleges pursue a variety of paths after graduation, most recent respondents indicated working within:

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Contact & Location

Phone
(203) 371-7971
Address

Linda E. McMahon Student Commons
5151 Park Avenue
Fairfield, CT 06825

Center Hours

M 8:30am-6:00pm
T 8:30am-6:00pm
W 8:30am-6:00pm
TH 8:30am-6:00pm
F 8:30am-6:00pm