The Marketing, Public Relations & Fashion Career Community is geared towards providing resources and tools to those interested in working within the communications and creative fields.  Learn about professional options, academic requirements, internships, student organizations and other ways to help provide you with a competitive edge upon entering the field.

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Students will gain an ability to interpret digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Tableau, Adobe and Photoshop.

Fashion majors explore how clothes and wearable products are designed, developed, and produced. Fashion majors typically go on to work in the fashion industry as fashion journalists, fashion designers, or clothing merchandisers. Fashion majors also develop a keen business sense. Designing clothes and other fashion accessories requires practical knowledge of material costs, production processes, and related economic factors. You should consider studying fashion if you have passion for fashion, design, and art. You should also be willing to work hard in a competitive environment; the fashion industry is continuously evolving and crowded with lots of ambitious people. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Adobe, Autodesk Design and C-Design Fashion.

Public relations is about influencing, engaging and building a relationship with key stakeholders across various platforms in order to shape and frame the public perception of an organization. PR is the business of persuasion – you are trying to convince your audience to purchase your product, support your position, or recognize your accomplishments. Individuals that work in PR are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Some common job duties for those that work in PR include writing and distributing press releases, writing speeches, writing pitches (less formal that press releases) to be sent to journalists, creating and implementing special events designed for public outreach and media, along with social media promotions and responding to negative opinions online.

6 Things Your College Career Center Can Do for You

Written & Published by Sacred Heart University

Don’t wait until senior year to get major, internship and job guidance

We asked Annie Suffredini, executive director of career & professional development, and Senior Director Amy Novak to explain the many ways …

By Career & Professional Development
Career & Professional Development
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What are Companies Looking for When They Hire New Graduates?

Written & Published by Sacred Heart University

You may not have experience at a 9-5 job, but you have skills companies are looking for.

One of the most overwhelming things about being a new graduate is finding that first job. …

By Career & Professional Development
Career & Professional Development
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Why Should I Get an Internship?

Written & Published by Sacred Heart University

Experts share the benefits of internships and tips on how to get one

An internship is an invaluable experience. It is an opportunity for students to get relevant work experience to put on …

By Career & Professional Development
Career & Professional Development
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  • Marketing Director Wealth Continuum Group
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  • Associate Professor/Chair, Department of Communication Studies Sacred Heart University
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  • Fashion Internship Coordinator Sacred Heart University
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  • Assistant Professor, Marketing Sacred Heart University
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  • Human Resources Coordinator Tauck
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  • Account Coordinator Small Girls PR
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  • Marketing Internship Coordinator Sacred Heart University
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Associated Colleges

Career Outcomes

Outcome data for Sacred Heart University is obtained through the Center for Career & Professional Development, in accordance with national standards. We extend our First-Destination survey to students who have received Bachelor’s Degrees in the respective year are surveyed from the time of graduation, to 12-months following graduation.

 

  • First Destination
  • Top Employers
  • Starting Salary
  • Employment Locations
  • Top Universities
  • Degree Types
  • Fields of Study

First Destination

SHU Pioneers pursue a variety of careers paths after graduation; most recent respondents indicated they are:

Featured Resources


What Can I Do With This Major?

With 100 major profiles that include information on common career paths, types of employers that hire in the field, and …


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