Marketing, Public Relations & Fashion

The Marketing, Public Relations & Fashion Career Community is geared towards providing resources and tools to those interested in working within the communications and creative fields.  Learn about professional options, academic requirements, internships, student organizations and other ways to help provide you with a competitive edge upon entering the field.

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Students will gain an ability to interpret digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Tableau, Adobe and Photoshop.

Fashion majors explore how clothes and wearable products are designed, developed, and produced. Fashion majors typically go on to work in the fashion industry as fashion journalists, fashion designers, or clothing merchandisers. Fashion majors also develop a keen business sense. Designing clothes and other fashion accessories requires practical knowledge of material costs, production processes, and related economic factors. You should consider studying fashion if you have passion for fashion, design, and art. You should also be willing to work hard in a competitive environment; the fashion industry is continuously evolving and crowded with lots of ambitious people. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Adobe, Autodesk Design and C-Design Fashion.

Public relations is about influencing, engaging and building a relationship with key stakeholders across various platforms in order to shape and frame the public perception of an organization. PR is the business of persuasion – you are trying to convince your audience to purchase your product, support your position, or recognize your accomplishments. Individuals that work in PR are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Some common job duties for those that work in PR include writing and distributing press releases, writing speeches, writing pitches (less formal that press releases) to be sent to journalists, creating and implementing special events designed for public outreach and media, along with social media promotions and responding to negative opinions online.

Why Everybody’s Hiring but Nobody’s Getting Hired

Patrick Healy says he did everything right in his job search. After being laid off as a designer early on in the pandemic, Healy, 36, tried his hand at a couple of entrepreneurial ventures before looking for a new full-time …

By Sheila Lillis
Sheila Lillis Associate Director Sheila Lillis
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The Top 6 Skills Workers Want to Add to Their Resumes Now

The Covid-19 pandemic and its economic fallout has made questions about our lives and work feel even more pressing: Is this my dream job? What kind of career do I want? Do I even have the right skills to succeed …

By Helen Boyke
Helen Boyke Director of Alumni, Veteran and Graduate Career Development Helen Boyke
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Princeton Review Recognizes SHU as One of the Best

Sacred Heart University has achieved recognition once again as one of the best institutions for undergraduate students, according to The Princeton Review. The college admission services company profiles and recommends SHU in the 2022 edition of its annual college guide, The …

By Mike Twerago
Mike Twerago Director of Operations, Data & Recruitment Mike Twerago
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Career Outcomes

Over the past two-years, Sacred Heart averages a 99.5% overall placement rate, with a 95% overall response rate. Outcome data for Sacred Heart University is obtained through the Center for Career & Professional Development, in accordance with national standards. We extend our First-Destination survey to students who have received Bachelor’s Degrees in the respective year are surveyed from the time of graduation, to 12-months following graduation. We are currently collecting data for the 2020 & 2021 student cohorts. 

Check out our Class of 2019 First-Destination Infographic here!

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First Destination

SHU Pioneers pursue a variety of careers paths after graduation; most recent respondents indicated they are:

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Phone
(203) 371-7971
Address

Linda E. McMahon Student Commons
5151 Park Avenue
Fairfield, CT 06825

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