Marketing, Public Relations & Fashion

The Marketing, Public Relations & Fashion Career Community is geared towards providing resources and tools to those interested in working within the communications and creative fields.  Learn about professional options, academic requirements, internships, student organizations and other ways to help provide you with a competitive edge upon entering the field.

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Students will gain an ability to interpret digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing and customer experience management. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Tableau, Adobe and Photoshop.

Fashion majors explore how clothes and wearable products are designed, developed, and produced. Fashion majors typically go on to work in the fashion industry as fashion journalists, fashion designers, or clothing merchandisers. Fashion majors also develop a keen business sense. Designing clothes and other fashion accessories requires practical knowledge of material costs, production processes, and related economic factors. You should consider studying fashion if you have passion for fashion, design, and art. You should also be willing to work hard in a competitive environment; the fashion industry is continuously evolving and crowded with lots of ambitious people. Students may want to become familiar with Social Media Platforms, as well as software (but not limited to) such as Adobe, Autodesk Design and C-Design Fashion.

Public relations is about influencing, engaging and building a relationship with key stakeholders across various platforms in order to shape and frame the public perception of an organization. PR is the business of persuasion – you are trying to convince your audience to purchase your product, support your position, or recognize your accomplishments. Individuals that work in PR are storytellers. They create narratives to advance their agenda. PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. Some common job duties for those that work in PR include writing and distributing press releases, writing speeches, writing pitches (less formal that press releases) to be sent to journalists, creating and implementing special events designed for public outreach and media, along with social media promotions and responding to negative opinions online.

5 Job Search Strategies You Need to Know

A recent study found that 80% of executives are open to new opportunities, but only 26% of them are actually successful in finding one. So what’s the problem?

What Are the 5 Ways to Find a Job in 2022?

With …

By Fernando Pires
Fernando Pires Career Advising & Recruitment Coordinator
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5 Things You Should Take Off Your Resume Right Now

Just like fashions change, so do resumes. And while making a fashion faux pas is generally not the end of the world (bell bottoms, anyone?), not keeping up on resume changes can land your resume in the “no, thanks” pile. …

By Patti Moran
Patti Moran Director of Career Programming & Experiential Learning
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Skills You Should Include on a Modern Resume

Some resume trends come and go. Colorful resumes can confuse employers, making them even less likely to view you favorably. Others stick around because of their usefulness. Customizing your resume and adding an executive summary as an “elevator pitch” are …

By Fernando Pires
Fernando Pires Career Advising & Recruitment Coordinator
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Career Outcomes

Over the past three-years, Sacred Heart averages a 99.4% overall placement rate, with a 90% overall response rate. Outcome data for Sacred Heart University is obtained through the Center for Career & Professional Development, in accordance with national standards. We extend our First-Destination survey to students who have received Bachelor’s Degrees in the respective year are surveyed from the time of graduation, to 12-months following graduation. We are currently collecting data for the 2021 & 2022 student cohorts. 

Check out our Class of 2019 First-Destination Infographic here!

Check out our Class of 2020 First-Destination Infographic here!

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SHU Pioneers pursue a variety of careers paths after graduation; most recent respondents indicated they are:

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